Email templates

Address type

Regular e-mail address.

Default gateway

Your SMTP server. Or your ISP’s. Or 3rd-party ones.

Encoding

ASCII

Content type

HTML and/or plain text.

Maximum content length

Several MegaBytes.

Emojis

Yes.

Costs

None.

Read SMS templates first as this builds upon it.

An email has multiple parts at play:

  • a subject

  • a body

  • potentially a HTML version of the body

  • potentially a priority

Email templates collect each of those parts in a separate template file. All such files are enclosed into an email folder:

templates_base/
└── mywebapp/                       <-- a scope
    └── password_changed/           <- an event
        └── email/                  <- email vector
            ├── subject             <- mandatory
            ├── body_plain          <- mandatory
            ├── body_html
            └── priority

Hint

The body_plain definition is not required in Tattler’s enterprise edition.

Tattler enterprise edition includes the auto-text feature, which allows you to only provide body_html.

The files have the following purpose:

subject

Mandatory. Contains template text which will be expanded with template variables to generate the subject of the email to send.

body_plain

Mandatory (in Tattler community edition). Contains template text which will be expanded with template variables to generate the body of the email to send. This is the plain-text body standard in every email. If a body_html file is also provided, this content only serves as a “fallback” for recipients who lack support for HTML emails.

body_html

Optional. Contains template text which will be expanded with template variables to generate the HTML version of the email to send. If the recipient’s e-mail application supports HTML emails, they will view this content first.

priority

Optional. Contains an integer ∈ { 1, 2, 3, 4, 5 }, where 1 is “highest” and 3 is “normal” priority. Priority is implemented by setting the X-Priotity header in the final email to the user, so its potency depends on whether the user’s email application supports that attribute – which many do.

HTML Emails

HTML emails are plain-text emails with an HTML file attached.

Your job is to write the template for that HTML file.

Tattler’s job is to expand the template and assemble the email with subject, plain-text part and HTML part.

Write the HTML template into file body_html. Make it valid HTML enclosed in a <html></html> element:

<!-- this is the content of file body_html -->
<html>
    <body>
        <h1>Password changed!</h1>

        <p>Dear {{ user_firstname }},</p>

        <p>Someone (presumably you) changed the password to your account today at  {{ appointment_time }}.</p>
    </body>
</html>

Hold your HTML

Tattler supports all the HTML you want, but email clients don’t.

Some email clients don’t support HTML at all – in which case your recipient will only see the content you prepared in body_plain.

Clients that do support HTML emails do so limitedly and inconsistently.

Avoid JavaScript. Basic CSS is often supported. Refer to the excellent CanIEmail.

Email priority

Many email clients support setting and viewing an email priority.

These include Thunderbird, Gmail, Outlook and Apple mail.

tattler allows you to set an email’s priority by placing the priority file into the email template folder:

cd templates_base/password_changed/email/
echo "1" > priority

This will make the message “high-priority” when the user’s email application supports the feature.

Setting this file makes sense with only 2 values:

  • 1 for “high priority”

  • 5 for “low priority”

Value 3 (normal priority) is a non-action, and the values in-between are not meaningful.

Setting messages as high-priority raises the visibility of the notification in the user’s mailbox, which loads notification fatigue even further – so use it sparingly. A case where high-priority makes sense is when the notification is important and also time-critical action.